The sports industry is one of the most profitable industries today. People from all around the world follow their favorite athletes and root for them. Football, basketball, baseball, American football, F1 bring a substantial revenue. So, what is so special in sports marketing?
At the beginning of February, FuturoCoin, one of the fastest growing cryptocurrencies, signed a sponsorship deal with Aston Martin Red Bull Racing. It was a groundbreaking achievement both for the sports industry and the crypto world. It is the very first time when digital coin sponsors a Formula One team. This is just another case of a company, which conducts its marketing through sports. To understand what it can bring both parties, we have to know, what sports marketing really is.
Sports marketing is just another branch of marketing. However, it isn’t that simple, as it may sound. Usually, the marketing actions involve something stable, something predictable. That is where sports marketing differs from other types.
Sports marketing is based on the promotion of sports events and teams as well as the promotion of other products and services through sporting events and sports teams. The main difficulty is that sports events can’t be predicted. It means that sponsors are associated with success when the athlete or team wins, but they are also associated with loses.
So, you may ask, why do companies get involved in sports marketing? You can draw a conclusion that a sponsor could harm its brand if the sponsored athlete or team can’t perform on the highest level. Be that as it may, the company can always get something from the sponsorship deal.
We love underdogs. Even if your team loses a match one after another, you just can’t stop cheer for them. Being a sponsor of that team can be seen as a good thing. After all, you understand that Rome wasn’t built in one day, and on the way to success, there have to be some loses. When that team eventually wins, sponsors can say that they have been with the team even in the slump.
Also, people are willing to spend money on watching sporting events and they are also willing to pay for products because of sports. Thanks to that, sponsors’ products are popular among fans. The basic principle of marketing is to persuade people to buy the product. Nothing does it better than sports emotions and attachment to the favorite team or athlete.
F1 – the queen of them all
Formula One probably guarantees the most significant return of investment. It is the biggest motorsport in the world. While Nascar is widely spread across North America but is not very popular in other parts of the world, F1 is well-known everywhere. Thanks to the presence of Grand Prix in each side of the globe, sponsors of F1 teams can reach people on at least five continents.
FuturoCoin is another company with a bright future. The people behind the cryptocurrency understand what sports sponsorship can give them, so they’ve got involved into Formula One team. The cryptocurrency team also uses the fact that it is the very first such a deal in the world. Everybody loves pioneers, so FTO used that for its advantage. Wise thinking, anticipating, excellent marketing campaign, and associating with a proven player (Aston Martin Red Bull Racing won the championship four times in the last 10 years) – that is the recipe for success. FuturoCoin has it all.